Tuesday, June 10, 2008

Grün ist das neue Schwarze

Make: Adidas
Model: ZX500 Grün
Size: 9.5
Color: Fresh Green
Part: 30243
Serial: n/a
MSRP: $80.00
Paid: $80.00
Made in: Vietnam

Date purchased: 06/10/2008
n/w?: Want

Comment: I'm not much of a sneaker freak, occasionally I come across a pair of Nike Dunks that I love, but they're just not my style. Sneaks are a lot like vinyl toys, I love the idea of them, but I could never see myself having my own collection. However, when I came across the new Adidas Grün collection I fell in love with both the medium and the message. Since I decided to start running again and my laceless Allstars won't do, I was in the market for a new pair of shoes. What better then a classic runner made from the latest recycled materials?

Coming from a company like Adidas, this collection is similar to the Nike Considered project. When it's such a small percentage of their total shoes it seems like a greenwashed "me too" ploy. But the shoes do show a genuine effort, even if the practices aren't implemented across their entire line. These shoes use recycled cork in the soles, PLA (corn polymer) for all the plastic like details. The mesh upper, lining and laces are recycled PET (plastic bottles), while the tongue uses bamboo. All of these sustainable materials come together to create a really fresh looking shoe, far from the aesthetics of Simple and Veja, which have their own respective appeal. One thing to note though is that there was a small tag tied to the shoe with the following disclaimer:

Adidas Grun is a collection that aims to reduce our impact on the environment. To do so, natural and recycled materials have been used in the construction of these products. This means that the products unique construction and use of materials does not guarantee that they will perform like Adidas athletic shoes. These materials may require special care. Some recommendations include avoiding damp environments, prolonged exposure to sunlight and other conditions that may stress the materials.

I figured with a lack of history using the materials this serves as a liability disclaimer for Adidas, but I still plan on running in them as if they were any other pair of shoes. It's discouraging that a company as large as them won't stand confidently behind their product. I guess I'll see how well they hold up.

1 comment:

robert said...

Gorgeous!! I would really like to wear those shoes.